Learn how to go from $0 MRR to a 7-figure exit with your Shopify App

This is the guide I wish someone had given me in 2017.

It’s everything I know about growing a Shopify App, compiled into one complete, written blueprint.
No videos. No course platform. Just raw strategy and tactics that actually work.

You built the app. Now what?

You launched. You got a few installs. But you’re stuck.

You don’t know what to fix, where to get more users, or how the hell people are getting acquired for 7 figures while you’re still tweaking your onboarding.

That’s where this guide comes in.

It’s the roadmap from zero to exit.

What's inside

This isn’t theory for theory’s sake. This is what to do, when to do it, and how to think like a real app founder. Here’s what the guide walks you through:

✅ Get the mindset of a winner

✅ Find the right problem before you write a single line of code

✅ Validate the problem and idea so you're not guessing blindly

✅ Test your app concept the way real founders do it, without wasting 3 months

✅ Understand legal and compliance the smart way, without drowning in paperwork

✅ Build a lean MVP that gets installs, not applause

✅ Get your first 10 users even if you have zero audience

✅ Launch on the Shopify App Store the right way (yes, there’s a wrong way)

✅ Talk to your users so they actually tell you what’s broken

✅ Build partnerships with other apps and grow without spending on ads

✅ Fix your activation rate so new users actually become active users

✅ Improve your conversion rate and turn installs into money

✅ Track your data properly so you’re not guessing what’s working

✅ Break plateaus and declines with strategies that saved real apps

✅ Reduce churn and finally stop leaking MRR

✅ Work with influencers in a way that doesn’t feel cringe or fake

✅ Outsource tasks without your quality going to trash

✅ Get a recap

✅ Prepare for the exit and attract buyers the smart way

✅ BONUS: Handle bad reviews without losing your mind

✅ BONUS: Things about the ecosystem you should know

Buy now and get access to SPECIAL CONTENT from partners in the ecosystem:

✅ Video about how to use outreach to grow your Shopify App by Romàn

✅ Document on how to fund your Shopify App by Epsifund

✅ Document on how to grow with support by Crisp

This is the stuff that makes the difference between an app that dies at $1K MRR, and one that gets acquired for 7 figures.

Why I made it

There are courses for developers.
But no guide that actually shows you how to grow a Shopify App.

I’ve seen too many people build something great and then get stuck.

So I put everything I’ve learned since 2017 into one place.
This is the thing I send when people DM me “I don’t know what to do next.”

Now it’s available to everyone.

Wait... Who are you?

Hey, I'm Mat De Sousa!

I have been building Shopify Apps since 2017.

After building 3 Shopify Apps that completely failed, I built my fourth one in 2020: WideBundle.

And it was a success. In less than 6 months I reached $10,000 MRR (Monthly Recurring Revenue), then $25,000 in less than a year.

We reached $50,000 MRR in 3 years, and I built a 2nd Shopify App: WideReview.

Today we're a team of 7 people working full time, 5 years after starting.

Sharing online

In 2022, I decided to start sharing my journey online. I shared everything: My numbers, my strategies, etc.

And until this day, I never sold anything.

Even though I created a lot of competitors in my niche.

Because I just wanted to be the guy I wished I had met when I started.

Today almost 30,000 people follow me on X (Twitter). 6,500 on Linkedin. 2,400 subscribers to my newsletter and a free community of 4,500 members.

Events & Invitations

I appeared on dozens of podcasts to share my journey.

I spoke at many different events in the world about Shopify Apps

I was also invited to Shopify events such as Shopify Unite in 2022 in London or Shopify Editions in 2024 in Toronto to be a speaker.

Finally, I organize my own Events called "The Wide Event", in Paris, with over 200 people for the last edition.

They trust me 👇